Australian actor Hugh Jackman announced the creation of the firm under the name “Laughing Man”. The company will be responsible for the sales of coffee, and all proceeds go to charity. In addition to coffee, the new company of Hugh Jackman will sell tea and chocolate. Hugh admitted that the idea to organize such a project came when he was in Ethiopia in 2009, where he met a local farmer Ducale, who grows on his plantations, the coffee beans. “I was very inspired by what I have seen in Ethiopia”- said in an interview with Jackman. By the way, immediately after his return from Africa to the UK, Hugh has met with Prime Minister Tony Blair and UN Secretary General Ban Ki-moon and talked about his new idea. The first store under the name «Laughing Man» appears in the suburbs of New York at the end of this month, reports Digital Spy. The star of the movie “X-Men,” “Living Steel”, “Prestige” is not the first time involved in charity work. For example, in 2009 he gave $ 100 000 in a charitable trust. And last year he put himself up for auction and agreed to go to the gym with the winning bidder, and Hugh had to train with a bare-chested. All the money was meant to the New York high school for children with hearing and coordination.