A poster for Rihanna’s perfume Rogue has been banned from public places in the UK because it is “sexually suggestive”.

The advert features an image of the singer sitting on the floor with legs raised against a large bottle of the perfume, wearing nothing but a pair of heels.

The Advertising Standards Agency found the ad too provocative and inappropriate for children to see, after receiving a single complaint about the image being demeaning to women and offensive.

The agency said in a statement: ”We considered that the overall impression of Rihanna created by the ad was one of confidence. We concluded that the ad was unlikely to be demeaning to women or to cause serious or widespread offence.

“While we did not consider the image to be overtly sexual, we considered that Rihanna’s pose, with her legs raised in the air, was provocative.

”Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children,” the ASA concluded.

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