Celebrity endorsement is nothing new and it has certainly been one of the most popular advertising tools in recent times. It makes sense since famous people enjoy wide public recognition and it definitely helps companies sell their products or services. However, some celebrity endorsements are just absurd. Check out the weirdest ones.
John Lithgow for Can-Can by Paris Hilton
Trying to turn around her image for the hundredth time, Paris Hilton enlisted the help of veteran actor and Golden Globe winner, John Lithgow, for help promoting her signature fragrance, Can-Can.
Lisa Rinna for Depends Adult Diapers
When Lisa Rinna announced she would be the new spokesperson for Depends Silhouettes, many started scratching their heads. The actress has made it clear it wasn’t because she has bladder control issues, but because she wants to empower women.
Victoria Beckham for Range Rover
Beckham designed a limited edition model of the luxury SUV that retails for $129,000. Features include rose gold accents, mohair floor mats, and a hand-sewn leather wallet to hold the owner’s manual. “It would be hard to pinpoint exactly where the inspiration came from,” Beckham said at the release in Beijing. “It’s just what I like, that’s the bottom line. I don’t try to be too technical about it… It’s what feels real to me.”
Lady Gaga for “Expensive Hooker” perfume
Lady Gaga went on Australia’s “Kyle and Jackie O” radio show and said: “Actually the perfume smells like an expensive hooker,” she said. “I wanted to extract sort of the feeling and sense of blood and semen from molecular structures, so that’s where [the rumors] came from and that is in the perfume but it doesn’t smell like that.”
Carlos Santana for women’s shoes
The musician launched a line of shoes for ladies in 2005 that hoped to “reflect the same passion, artistry, and energy generated by
legendary rock icon Carlos Santana’s music.” It does sound weird, but the line has been successful and is sold at department stores, Zappos.com, and carlosshoes.com from around $50 to $150.
Penelope Cruz for Nintendo DS
In 2012, Penelope Cruz starred in a series of ads for Nintendo DS, which featured her dressed as Mario. She teamed up with her younger sister Monica in the advertisement for Nintendo Super Mario Bros. 2. In the video, the actress shows off her competitive side as she focuses all her energy on the game and tries to score more points than her sister.
Paris Hilton for Hardee’s/Carl Jr.’s
Paris Hilton advertisement for Hardee’s was considered far too sexy for the American public and was promptly banned from being played on television because won’t somebody please think of the children!?! The commercial itself involves Paris seductively washing a car in a skimpy swimsuit and then taking a big bite out of the fast food chain’s Spicy BBQ Burger.
Jessica Simpson for Dessert edible beauty products
Jessica Simpson has been the face of many brands, and of course has her own line of incredibly successful clothing line; but one of her weirder moments came when she fronted a line of edible cosmetics. Simpson launched a line of lip glosses, whipped body cream, fragrances, and body wash that smelled and tasted like candy and baked goods.