Powers that is in their bank accounts gigantic amounts of money. In their daily routine – visit top boutiques and exploring the best collections of leading designers in the world. In their address book – contact the most famous people. Their names are not known to the general public, but that they are ready to be worn on the hands of the principal creators of the modern fashion. Name them – buyers.
Three of them – buyers of London department store Harrods, Barneys New York and the Canadian Network Holt Renfrew – revealed the U.S. magazine Vogue secret of their success.
Milan-Toronto
“Our women customers are hunting for sexuality – and honestly, Barbara Atkin, Chief Beyer main network stores Canada Holt Renfrew, is an exclusive to sell the collection of Louis Vuitton, Dolce & Gabbana, Giorgio Armani, Balenciaga, Marc Jacobs, Stella McCartney and other stars of the first magnitude. – In this season we need tiny sexy dresses, form-fitting suits with mini skirt and sheer tops. Barbara knows where to go for new products – where else but in Milan, one can find both sexy and stylish suits for office (as in Versace), and “hot” dresses (like Cavalli and Dolce & Gabbana)?! “Our women need shine vividly in detail! Raw hems are not accepted, – says Atkin, considering sequined dresses in the showroom Alberta Ferretti. – They are not willing to accept minimalism. They focus on luxury and sexuality in all its forms! ”
In summer 2007, Holt Renfrew opened its flagship store in Vancouver – in this connection before Barbara is a challenge both to choose the original extravagant new items Milan’s creative designers and do not forget the main collection “every day”, which she collects from all over Europe. “A party dedicated to the launch of the new department will fully comply with its spirit. We ask all guests to dress in costumes metallic colors that most accurately reflect the fashion mood of our customers, “- Barbara says, making a big order for patent bags and bright silver dresses in the showroom Marne.
New York-London
Jason Broderick, Chief Beyer main fashion Mecca of the conservative London department store Harrods, extremely accurately characterizes her customers as: “Whatever I buy, must be beautiful, exquisite, elegant, and special. My client needs to feel the return of the money the she invested, “- says this modest and polite young man. To paraphrase him, we can conclude that women, dressed in Harrods, want to look like a million pounds. That’s why when you see Jason, instead of comparing luxury strict dress chic beaded sweaters and precious stones from the new collection of Oscar de la Renta at New York Fashion Week, it can be understood. Broderick said that it is these things are especially in demand among his regular customers, among which are necessarily “wealthy Russian ladies and women customers in the Middle East, who love to sparkle and shine from afar.” In their honor bright dresses from Diane von Furstenberg and denim collections Ralph Lauren, cute cocktail dresses from Marchesa and white linen shorts from Calvin Klein. “These dresses – the exclusive order of the two richest Russian girls, our loyal customers – Broderick said, pausing in the showroom Marchesa, by coincidence, which turned out the brainchild of two British women – Dzheordzhiny Chapman and Keren Craig. – Marchesa has already gained huge popularity in Harrods – Dress fly like lightning! ”
Comments:
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