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Weight loss industry is big business. It is estimated that Americans spend about $35 billion a year on various slimming products. It’s obvious that these products sell well but in order to make them even more profitable companies use celebrities to promote their brands. Check out some stars who have endorsed weight loss products.
Kirstie Alley served as a Jenny Craig spokeswoman from 2005 to 2008. However, Alley was dumped by Jenny Craig as their spokeswoman in 2008 for gaining back nearly all the pounds she’d shed. In 2010, the actress launched her own weight-loss brand called Organic Liaison. The plan includes organic weight loss products, natural dietary supplements, and access to online diet and exercise tools. It helped Kirstie shed 100 pounds.
Kirstie Alley brought Valerie Bertinelli on board as a Jenny Craig ambassador in March of 2007. She managed to drop about 50 pounds. In addition to her numerous Jenny Craig commercials and People magazine bikini shoot, the actress has benefited from best-selling books on weight loss. “I went through a phase where I used to think food was bad because I was abusing it,” the Hot in Cleveland star said. “If you look at food with respect and that it’s there to nourish your body and share love with your family, then it puts a whole different spin on it. I don’t punish myself with food anymore or use food to suppress feelings that I don’t want to feel. I have a whole new relationship with food.”
Simpson publicly joined Weight Watchers after the birth of daughter Maxwell on May 1, 2012. She managed to lose 60 pounds of her baby weight. Then, last June she gave birth to son Ace and was once again criticized for the weight gain. However, as a spokesperson for Weight Watchers, Jessica followed their plan and shed 50 pounds. While Weight Watchers would not confirm how much Simpson’s endorsement is worth, ABC News reported that Simpson was paid $3 million dollars.
Jennifer was also a spokesperson for Weight Watchers. She joined the company in 2010 and has since lost more than 80 pounds. The singer has announced a few days ago that she ended her partnership with Weight Watchers and added: “My experience with Weight Watchers has truly been life changing. I am grateful for what I have learned throughout the process and will always take it with me. I have chosen to step away from my role as ambassador and I am excited for the year to come, with many new projects and lots of new music.”
In 2012 Kim Kardashian endorsed weight loss pill QuickTrim. QuickTrim bottles featured Kim’s appearance with an endorsement about the effectiveness of the product. However, the pill was found to be unhealthy, dangerous and ineffective. After being sued for backing the weight loss products that supposedly don’t work, the QuickTrim diet pills have now been reportedly banned in Australia.
In 2012, Oscar-winning actress Olivia Spencer joined weight loss company Sensa as a spokesperson. Spencer signed a $1.25 million contract with Sensa, but had certain stipulations: she refused to do tabloid ads, refused to partake in “before and after” photos, and she insisted on transparency with her fans by tagging all sponsored tweets with the required #spon hashtag. In 2013, Olivia sued Sensa Products for allegedly failing to pay her for endorsing the company’s weight-loss products. Spencer sued for breach of contract and fraud, claiming that she was owed $700,000 in unmade payments after Sensa allegedly tried to “manufacture a way out of the agreement.” A Los Angeles judge thrown Spencer’s fraud claim against the diet company.
The actresses mentioned here look good. I am not sure what they really use and what they do, but the best way to lose weight is eating healthy, eating small portions, regularly, watch what you eat, when you eat and do sports, leading active life style with long walks and drink plenty of them during the day. This is what really works and works wonders to your body and general well-being. The secret is as simple as that. So, forget the pills, start being selective to your daily meals and roll into the nearest gym.