Demi Lovato has signed on to represent footwear brand Skechers and will appear in the company’s global marketing and social media campaigns through 2016.

Previous spokesmodels for the brand include other former Disney stars such as Christina Aguilera and Britney Spears.

Lovato said:  “My generation grew up with Skechers, and now with all of their cool styles and fun colors, I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”

Michael Greenberg, president of the company, added: “With her amazing voice, distinct style, and unique personality, Demi Lovato represents everything we look for in a Skechers star.”

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