Most expensive celebrity endorsements

The concept of celebrity endorsement is nothing new. Companies have long loved using famous people to advertise their brands. Celebrity endorsements can reap huge rewards for a brand, but it surely is rewarding for the stars as well. Check out some of the most expensive deals in the market.

Nicole Kidman








The actress definitely made a great deal with Chanel. Thanks to her endorsement, she raked in $12 million per year when she was the face of the legendary perfume Chanel No. 5.

Paris Hilton








The heiress earns more than $9.5 million per year from selling 17 different product lines – everything from handbags to pet supplies.

Brad Pitt








Known for his lead roles in popular Hollywood films such as Troy, Fight Club, The Curious Case of Benjamin Button and more, Brad Pitt definitely has a long list of achievements to boot. This makes him one of the industry’s most iconic celebrities to date. Back in 2012, Brad Pitt also became the first male face of the fragrance, Chanel No. 5. The star appeared in a black-and-white ad that was directed by Joe Wright, and this single gig alone earned him $6.7 million.

Angelina Jolie








In 2011, Angie posed for Louis Vuitton’s popular “Core Values” campaign. The campaign’s tagline simply reads: “A single journey can change the course of a life. Cambodia, May 2011.” Jolie poses barefoot aboard a traditional wooden boat in Cambodia’s Siem Reap province in a photo taken by famed portrait photographer Annie Leibovitz. She earned about $10 million, but the money went to charity.

William Shatner








Shatner made a lucrative deal with ’Priceline’s Negotiator’. The endorsement has benefited both parties, Priceline’s stock soared to over $500, and Shatner has allegedly made hundreds of millions of dollars on the deal. Shatners 14 year relationship with Priceline ended in January 2012.

Jessica Simpson








Simpson signed a nearly $4 million agreement with Weight Watchers, but allegedly the weight loss giant was less than impressed with Simpson after she announced her second pregnancy and had yet to reach her “goal weight.” She still got that paycheck though.

50 Cent








Besides being a rapper and actor, 50 Cent is also a businessman. Back in 2004, he struck a deal with Glacau (the company that formerly owned Vitamin Water) and negotiated a stake in the business. Rather than just endorsing Vitamin Water with TV advertisements, 50 Cent also negotiated a 10 per cent stake in Glaceau back in 2004, netting him a massive $95.5 million. In 2007, Coca-Cola acquired Glaceau for $4.1 billion.

Catherine Zeta-Jones








Catherine Zeta-Jones signed a two-part contract with wireless company T-Mobile first in 2005-2006. Apparently the actress received $20 million for the deal, but was then replaced. However, because of the recession and the company’s new focus on price comparison, Zeta-Jones’ star power was needed and T-Mobile brought her back on board in 2009.









Beyoncé has appeared as the face of a number of brands, but her biggest celebrity endorsement yet is with Pepsi. She has been endorsing the product since 2002. The singer recently signed another major endorsement deal with a soda brand for $50 million and now her face will be on limited edition soft drink cans in Europe.



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One response to “Most expensive celebrity endorsements”

  1. Tonya says:

    I see so many people just pay for the name and this is simply crazy money, but I am sure that the companies have gained much more for the products they sell promoted by celebrities. I am sure numerous fans have changes their preferences in drinking, perfumes and eating when seeing their favorite star advertising this or that product. Commercials rule the world!