Top-selling celebrity perfumes

Considering their popularity and huge fan bases, it’s no wonder celebrities are such good marketers. They can sell pretty much anything just by putting their names on products and celebrity perfumes have proven to be a good business. Here are the most successful ones.

Driven by Derek Jeter







Jeter’s fragrance, from Avon, came out in 2006 and has been selling well ever since. It scored about $27 million in sales and was ranked as the second best-selling celebrity fragrance of 2010 by Euromonitor. The scent apparently consists of crushed leaves, lavender, spearmint, bamboo, driftwood, oak moss and a few other natural elements.

Someday by Justin Bieber







Although it is very atypical for a guy to release women’s fragrance, Justin Bieber released his Someday perfume and pulled off one of the biggest celebrity fragrance launches on record, according to the president of Macy’s Inc. The release of Someday netted more than $3 million in retail sales in less than three weeks.

Fancy by Jessica Simpson







Besides her clothing and hair extension collections, Simpson’s fragrance Fancy is one of the top sellers in the celebrity scent market, making $18 million in 2010. Fancy has notes of pear, jasmine, apricot nectar, caramel, sandalwood and almonds. The nose behind this fragrance is Alexis Dadier.

Unforgivable by Sean “Diddy” Combs

Sean John Party For New Fragrance, " Unforgivable"






Music mogul and entrepreneur Sean Combs can list fragrances as one of his most lucrative ventures. Diddy, who markets the fragrances under his Sean John label, has launched four scents for both men and women, including his bestselling Unforgivable cologne, which raked in $18 million in sales in 2010.

White Diamonds by Elizabeth Taylor







According to The Daily Mail, White Diamonds continues to be the best-selling celebrity perfume more than 20 years after its launch. Distributed by cosmetics company Elizabeth Arden, White Diamonds reached $61.3 million in sales in 2010.

Reb’l Fleur by Rihanna







Launched in 2011, Rihanna‘s Reb’l Fleur is meant to bring out the daring diva in whoever spritzes it around their person. “Daring, sexy and truly memorable, Reb’l Fleur is as much in tune with Barbados-born Rihanna’s roots as it is with the glamour of her present life in New York City.” It made $80 million in first year.

Curious by Britney Spears







Despite the drama surrounding her life in the past few years, Britney Spears didn’t suffer much financially thanks to her line of ten fragrances. The first one of her perfumes was Curious and it managed to earn $100 million in sales in its first five weeks of release in 2004. Because of this success, Britney has created quite a career in the celebrity perfume game.

Glow by Jennifer Lopez







Always known for her beauty, fashion sense and glamorous looks, Lopez launched her first fragrance, Glow, in 2002. The curvy bottle shape of Glow was designed to resemble the actress’s famous figure. It was an instant best-seller, and a series of successful fragrances for women have followed. Glow has notes of orange, jasmine, grapefruit, iris, vanilla and musk. It raked in $47 million in 2006 alone.

Heat by Beyoncé







Heat is the first fragrance by Beyoncé and it arrived on the market in February 2010. Heat quickly became a popular celebrity fragrance, earning $3 million in the first month after its release in 2010 and $400 million globally in the first three years. It was created in cooperation with perfumers of the house of Givaudan – Claude Dir and Olivier Gillotin. Beyoncé says wish is that her first fragrance stands for everything that makes her and that she is content with the final product, without worrying about deadlines of work on the perfume. “This is my first fragrance and I want to be sure that I will love it forever,” the singer stated.


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