Genre: Documentary / Comedy Director(s): Morgan Spurlock Release Date: 24 August 2011 Movie rating: 6.6

Morgan Spurlock, who once shot a scandalous documentary film Super Size Me about the harm of the McDonald’s fast food, is now ready to share his new premiere Pom Wonderful Presents: the Greatest Movie Ever Sold that centers at product placement and the brands that are paying for it. While the usage of branding in the movie for its promotion has its practice in Hollywood, this is for sure a new territory for the documentary movie format. This movie investigates the world of advertising and marketing; it thoroughly looks into the process of how brands and people get into TV programs for the product or name promotion. During one hour and a half, Spurlock is meeting the representatives of the companies who want their product be included in the movie and celebrities who know about this sort of advertising not by hearsay. The movie will put all dots above ‘i’.

To post a message, you need to login. If you don't have a MagWeb login, you can register here.